Ivey Publishing
Beer for All: SABMiller in Mozambique
Product Number:
9B14M026
Publication Date:
05/12/2014
Revised Date:
05/12/2014
Length:
11 pages (9 pages of text)
Product Type:
Case (Field)
Source:
Ivey/GIBS
SABMiller, the world’s second largest brewer, has developed a business model in Mozambique that represents a radical departure from the firm’s traditional approach to beer production. Despite this multinational’s well-developed global supply chains and heavily centralized processes, it has disrupted both established processes and products and has, instead, innovated to produce a cassava-based beer in an effort to serve the low-income consumers who comprise the bulk of the African economic pyramid. In a marked departure from corporate best practices, the manufacturing process begins outside of the brewery and in the vicinity of the scattered and rural cassava farming plots.
Learning Objective:
This case opens a debate on the role of business in society, the ethics of serving people living in poverty, the creation of shared-value methodologies and the importance of developing inclusive models to foster economic development in low-income communities. It is suitable for both MBA students and executive education programs.
Issues:
Disciplines:
General Management/Strategy,  International
Industries:
Manufacturing
Setting:
Mozambique, Large, 2012
Intended Audience:
MBA/Postgraduate
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
You Might Also Like...

Save In: