Alibaba Group's Corporate Values
(8 pages of text)
A merchant fraud scandal threatened Chinese e-commerce group, Alibaba Group, endangering its positioning, corporate values, reputation, brand strength, share price value and performance. It compromised Alibaba’s leaders’ credibility and the public’s perception of the trustworthiness of Internet-based trading. In the fallout of the scandal, two talented executives were accused of negligence. The board of directors had to decide how to respond to this crisis and to prevent future fraud on Alibaba’s diversified web-based trading platform. Was dismissing the executives the most effective way to achieve these goals?
- To understand the function and importance of corporate values.
- To learn how to make corporate values take root.
- To illustrate the fundamental tension between values and performance (and talent).
- To explore the meaning and implications of authentic and responsible leadership, and the links between corporate values, authentic leadership, responsible leadership and corporate social responsibility.
China, Large, 2011
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