Ivey Publishing

Product Details

Alibaba Group's Corporate Values
Product Number:
9B15C010
Publication Date:
08/13/2015
Revised Date:
08/13/2015
Length:
12 pages (8 pages of text)
Product Type:
Case (Field)
Source:
CEIBS-Ivey
A merchant fraud scandal threatened Chinese e-commerce group, Alibaba Group, endangering its positioning, corporate values, reputation, brand strength, share price value and performance. It compromised Alibaba’s leaders’ credibility and the public’s perception of the trustworthiness of Internet-based trading. In the fallout of the scandal, two talented executives were accused of negligence. The board of directors had to decide how to respond to this crisis and to prevent future fraud on Alibaba’s diversified web-based trading platform. Was dismissing the executives the most effective way to achieve these goals?
Learning Objective:
  • To understand the function and importance of corporate values.
  • To learn how to make corporate values take root.
  • To illustrate the fundamental tension between values and performance (and talent).
  • To explore the meaning and implications of authentic and responsible leadership, and the links between corporate values, authentic leadership, responsible leadership and corporate social responsibility.
Issues:
Disciplines:
Organizational Behaviour/Leadership,  International
Industries:
Other Services
Setting:
China, Large, 2011
Intended Audience:
MBA/Postgraduate
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Translations: Simplified Chinese (14 pages)
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