Ivey Publishing
Azza Fahmy Jewellery: Going Online Post-revolution (A)
Product Number:
9B14M023
Publication Date:
03/31/2014
Revised Date:
03/20/2014
Length:
5 pages (4 pages of text)
Product Type:
Case (Field)
Source:
Ivey
This is the fourth case in the Azza Fahmy series. This case and the three others in this series (9B13M097, 9B13M098 and 9B13M099) can be used together or on a standalone basis.

Azza Fahmy Jewellery: Going Online Post-revolution (B) (9B14M024) is a supplement to this case.

This case series features a female Egyptian entrepreneur who faces the challenge of developing her self-titled jewellery brand. This case describes the changes that have occurred in the external environment and their effect on strategy implementation. The Egyptian Revolution on January 2011 has forced the entrepreneur to re-evaluate her strategy and make the necessary changes. The use of social media, which was a catalyst of the revolution and also affected its outcome, presents a great opportunity for expanding her business even further.
Learning Objective:
  • Analyze and prioritize changes in the external environment.
  • Learn how to develop an online strategy and measure the success of social media campaigns and their return on investment.
Issues:
Disciplines:
General Management/Strategy,  International,  Entrepreneurship
Industries:
Other Services
Setting:
Egypt, Medium, 1974-2012
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Use With: 9B13M097 (14 pages) , 9B13M098 (7 pages) , 9B13M099 (14 pages) , 9B14M024 (5 pages)
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