Sudarshan Chemicals India: Crowd-sourcing for Corporate Sustainability
(10 pages of text)
Sudarshan Chemicals Industries is a top player in the Indian chemicals industry. This case traces the remodelling of its corporate social responsibility (CSR) initiative, both along scientific lines and aligned to its core business strategy. Faced with an informal and unstructured CSR initiative, the company uses an innovative method of problem-solving – crowd-sourcing ideas from a top business school in India. A team of students assesses the situation completely in order to make recommendations to the company’s top managers. The case details a process of scientific value-creation in CSR that can be adopted by companies as they make the transition from local to global.
The case can be used in strategy and business policy courses, where students may be taught how to use a problem-solving approach and how to undertake a SWOT analysis of existing strategies within the context of a given business environment. It can be used to teach how to design a viable CSR/CS strategy integrated with core business, taking into account the needs and aspirations of multiple stakeholders.
The case will enable students to learn the following:
- Innovative and cost-effective approaches to problem-solving that may be adopted by companies in emerging markets and developing economies (EMDEs).
- The process of integrating CSR with business operations using scientific problem-solving methods.
- How to evaluate financial sustainability.
- The importance of CSR/CS communication.
India, Large, 2012
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