Hindustan Unilever Ltd.: Creating Shared Value in a VUCA World
(10 pages of text)
Hindustan Unilever Ltd. can trace its current-day profitable business operations in its Doom Dooma factory in the conflict-ridden northeastern state of Assam (India) to its proactive corporate responsibility initiatives since the start of its operations. A spurt in sales in the personal care segment has led the company to consider capacity expansion. The company needs to decide whether to continue to invest in Assam despite three challenges: operational risks posed by the area’s continuing insurgency, the possibility of labour disruptions and the imminent discontinuance of fiscal incentives.
- To understand the nature of a volatile, uncertain, complex and ambiguous external business environment and the challenges such an environment poses for carrying out sustainable business operations.
- To learn about the strategic drivers of investments in zones characterized by such an environment in emerging economies.
- To understand the role of corporate responsibility in value creation in such a business environment.
- To understand the process of value creation for sustainable business operations.
India, Large, 2010
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