Ivey Publishing
NPI in China: Organizing for Social Good
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Publication Date:
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17 pages (11 pages of text)
Product Type:
Case (Field)
NPI is a Shanghai-based social venture that actively promotes social innovation and cultivates social entrepreneurs by granting crucial support to start-up and small- to medium-sized grassroots non-profit and non-governmental organizations. The company was founded in 2006 when the Chinese government had loosened its restrictions on private donations to charitable causes and cautiously welcomed private non-profit organizations to enter the social welfare sector. Its founder’s ability to enlist support not only from national and local government officials but also from foundations and other grassroots not-for-profit organizations has led to its success in the areas of incubation of start-up social enterprises, venture philosophy, resource integration, capacity building, showcasing, outreach and social innovation. However, in 2013, NPI is threatened by a combination of rapid growth, mushrooming projects and limited means to attract and retain professional staff. The founder is faced with devising a three-year strategic transformation of NPI at a critical tipping point for social enterprise in China.
Learning Objective:
The case is well-suited for strategy and/or entrepreneurship courses and highly recommended for sessions on social enterprise or social innovation, especially in the Chinese context. Students are asked:

  • To explore the Chinese context and culture for enterprise and entrepreneurship and trace their evolution in China.
  • To understand the impact a single organization can have in restructuring context and culture in order to motivate and support social good.
  • To introduce market and non-market strategies and to model the growth of social enterprise.
  • To explore the intermediation function of social enterprises at the interface between government, business and society.
General Management/Strategy,  International,  Entrepreneurship
Social Advocacy Organizations
China, Medium, 2012
Intended Audience:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Translations: Simplified Chinese (17 pages)
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