Ivey Publishing

Product Details

Arla Foods - Matching Structure With Strategy
Product Number:
9B13M112
Publication Date:
10/30/2013
Revised Date:
10/30/2013
Length:
17 pages (9 pages of text)
Product Type:
Case (Field)
Source:
Ivey
In early 2013, the head of business development and commercial operations of Arla Foods, a dairy enterprise focused on Northern European markets, is examining, in the light of a new five-year strategy, alternatives to the existing organization structure. His dilemma is to determine the best structure that can deliver the strategy, which is focused on renewed international expansion. The new structure must support the company's strategy in relation to both the existing core markets in Northern Europe and also the growth markets of the future in countries of Asia and Africa. It must ensure that Arla Foods has the right competitive stance in individual markets, which vary widely in terms of customer buying habits and retail formats. It must also ensure regular innovation of dairy categories developed from local resources and marketable globally.
Learning Objective:
The case can be used in strategy, international business and organizational behaviour modules to achieve the following objectives:

  • Analyze the organizational challenges created by the implementation of globalization strategies.
  • Develop an understanding of how to approach the design and implementation of an organizational structure to match a global strategy.
  • Explore the process of managing transformational change in a multinational company.
Issues:
Disciplines:
General Management/Strategy,  International
Industries:
Retail Trade
Setting:
United States, Large, 2013
Intended Audience:
MBA/Postgraduate
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Translations: Simplified Chinese (16 pages)
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