Ivey Publishing

Product Details

Shankaboot: Extending the Web Series from Lebanon to Other Arab Countries
Product Number:
9B13M106
Publication Date:
12/20/2013
Revised Date:
11/29/2016
Length:
10 pages (8 pages of text)
Product Type:
Case (Field)
Source:
Ivey/AUB
Shankaboot, the world’s first Arabic-language web series, was created in Lebanon as a social development project carrying forward the following message: “to defy traditions and explore taboos. The overarching vision was to use the web to create a forum for raising awareness, sharing alternative viewpoints and generating constructive discussions about the social issues that were often experienced by Arab youth, but which no one dared to speak up about. The project was a resounding success and received a 2011 International Digital Emmy Award. In July 2011, the producer of the web drama was approached by potential funders to scale up the Shankaboot project to the rest of the Arab world. She had to decide where Shankaboot could expand to, given censorship laws and Internet connectivity levels in the region.
Learning Objective:
  • The ability of a non-profit in the Arab world to overcome conservatism and tradition in order to yield a large-scale impact.
  • How a simple idea or vision is transformed into a renowned project with a vital regional impact.
  • How to measure the success of a non-profit, socially oriented project.
  • The potential of using the Internet and social media to foster social development, particularly among youth.
  • The impact of the external environment on strategic decisions in organizations.
Issues:
Disciplines:
General Management/Strategy,  International,  Communications
Industries:
Information, Media & Telecommunications
Setting:
Lebanon, Small, 2011
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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