Ivey Publishing
Azza Fahmy Jewellery: Expand Locally or Internationally?
Product Number:
9B13M098
Publication Date:
03/31/2014
Revised Date:
03/27/2014
Length:
7 pages (5 pages of text)
Product Type:
Case (Field)
Source:
Ivey
This is the second case in the Azza Fahmy series. This case and the three others in this series (9B13M097, 9B13M099 and 9B14M023) can be used together or on a standalone basis.

This case series features a female Egyptian entrepreneur who faces the challenge of developing her self-titled jewellery brand. In this case, the entrepreneur realizes the importance of having a clear organizational structure with different departments and a clear chain of authority. As a result, she hires her daughter as the managing director to take on the responsibility of developing a mission, vision and explicit organizational structure. This restructuring allows the company to grow further, which leads the entrepreneur to consider her opportunities in the international market.
Learning Objective:
  • Learn how to identify, choose and evaluate the best strategy for a company.
  • Apply management concepts such as strategy formulation, implementation and evaluation.
Issues:
Disciplines:
General Management/Strategy,  International,  Entrepreneurship
Industries:
Other Services
Setting:
Egypt, Medium, 1974-2012
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Use With: 9B13M097 (14 pages) , 9B13M099 (14 pages) , 9B14M023 (5 pages)
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