Azza Fahmy Jewellery: Expand Locally or Internationally?
(5 pages of text)
This is the second case in the Azza Fahmy series. This case and the three others in this series (9B13M097
) can be used together or on a standalone basis.
This case series features a female Egyptian entrepreneur who faces the challenge of developing her self-titled jewellery brand. In this case, the entrepreneur realizes the importance of having a clear organizational structure with different departments and a clear chain of authority. As a result, she hires her daughter as the managing director to take on the responsibility of developing a mission, vision and explicit organizational structure. This restructuring allows the company to grow further, which leads the entrepreneur to consider her opportunities in the international market.
- Learn how to identify, choose and evaluate the best strategy for a company.
- Apply management concepts such as strategy formulation, implementation and evaluation.
Egypt, Medium, 1974-2012
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