Azza Fahmy Jewellery: Expand Locally or Internationally?
Product Number:
9B13M098
Publication Date:
03/31/2014
Revised Date:
03/27/2014
Length:
7
pages
(5 pages of text)
Product Type:
Case (Field)
Source:
Ivey
This is the second case in the Azza Fahmy series. This case and the three others in this series (
9B13M097,
9B13M099 and
9B14M023) can be used together or on a standalone basis.
This case series features a female Egyptian entrepreneur who faces the challenge of developing her self-titled jewellery brand. In this case, the entrepreneur realizes the importance of having a clear organizational structure with different departments and a clear chain of authority. As a result, she hires her daughter as the managing director to take on the responsibility of developing a mission, vision and explicit organizational structure. This restructuring allows the company to grow further, which leads the entrepreneur to consider her opportunities in the international market.
Learning Objective:
- Learn how to identify, choose and evaluate the best strategy for a company.
- Apply management concepts such as strategy formulation, implementation and evaluation.
Issues:
Disciplines:
General Management/Strategy,
International,
Entrepreneurship
Industries:
Other Services
Setting:
Egypt, Medium, 1974-2012
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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