Ivey Publishing
Azza Fahmy Jewellery: Restructuring a Successful Startup
Product Number:
9B13M097
Publication Date:
03/31/2014
Revised Date:
03/31/2014
Length:
14 pages (9 pages of text)
Product Type:
Case (Field)
Source:
Ivey
This case and the three others in this series (9B13M098, 9B13M099 and 9B14M023) can be used together or on a standalone basis.

This case series features a female Egyptian entrepreneur who faces the challenge of developing her self-titled jewellery brand. The issues are strategic in nature and typical of a growing business. Following the successful establishment of her company, she faces issues related to rapid growth; she is a “one-woman show” who controls everything in the company including marketing, operations, human resources and finance. Although she enjoyed a successful start, the tremendous growth of her company has culminated in management difficulties. Thus, she is considering how to transform her business from an entrepreneurial firm to a structured organization.
Learning Objective:
  • Learn how to understand problems that entrepreneurial businesses face as they grow, and learn the institutionalization process.
Issues:
Disciplines:
General Management/Strategy,  International,  Entrepreneurship
Industries:
Other Services
Setting:
Egypt, Medium, 1974-2012
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Use With: 9B13M098 (7 pages) , 9B13M099 (14 pages) , 9B14M023 (5 pages)
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