Azza Fahmy Jewellery: Restructuring a Successful Startup
(9 pages of text)
This case and the three others in this series (9B13M098
) can be used together or on a standalone basis.
This case series features a female Egyptian entrepreneur who faces the challenge of developing her self-titled jewellery brand. The issues are strategic in nature and typical of a growing business. Following the successful establishment of her company, she faces issues related to rapid growth; she is a “one-woman show” who controls everything in the company including marketing, operations, human resources and finance. Although she enjoyed a successful start, the tremendous growth of her company has culminated in management difficulties. Thus, she is considering how to transform her business from an entrepreneurial firm to a structured organization.
- Learn how to understand problems that entrepreneurial businesses face as they grow, and learn the institutionalization process.
Egypt, Medium, 1974-2012
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