Our Beer Print: Brewing Corporate Responsibility at Molson Coors
(10 pages of text)
Molson Coors’ chief corporate responsibility officer has been tasked to use the company’s efforts toward global corporate responsibility to drive its global competitiveness. He must roll out new corporate responsibility initiatives to engage employees across the company’s range of geographic locations.
This case is intended for courses in communication, reputation management and/or marketing courses. The case can also be used to address the use of employee engagement as a way of reaching consumers. In examining Molson Coors' success with corporate responsibility, students are asked to consider whether corporate responsibility initiatives can translate into higher profits.
Accommodation & Food Services
United States, Large, 2013
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