Ivey Publishing

Product Details

Our Beer Print: Brewing Corporate Responsibility at Molson Coors
Product Number:
9B13A026
Publication Date:
11/19/2013
Revised Date:
11/19/2013
Length:
14 pages (10 pages of text)
Product Type:
Case (Field)
Source:
Ivey
Molson Coors’ chief corporate responsibility officer has been tasked to use the company’s efforts toward global corporate responsibility to drive its global competitiveness. He must roll out new corporate responsibility initiatives to engage employees across the company’s range of geographic locations.
Learning Objective:
This case is intended for courses in communication, reputation management and/or marketing courses. The case can also be used to address the use of employee engagement as a way of reaching consumers. In examining Molson Coors' success with corporate responsibility, students are asked to consider whether corporate responsibility initiatives can translate into higher profits.
Issues:
Disciplines:
Marketing
Industries:
Accommodation & Food Services
Setting:
United States, Large, 2013
Intended Audience:
Undergraduate
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Translations: Simplified Chinese (18 pages)
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