Ivey Publishing
Stag International: Strategic Dilemmas of a Growing Family Owned Indian Business
Product Number:
9B13M088
Publication Date:
10/08/2013
Revised Date:
10/31/2013
Length:
10 pages (7 pages of text)
Product Type:
Case (Field)
Source:
Ivey
The chairman of Stag International faced a number of challenges. As the number one table tennis brand in India and one of the top five companies globally, Stag could go after market share, diversify into domestic distribution, do both or just sit tight. The chairman also needed to set the business up for the fourth generation to step in and drive the family-owned business forward. The dilemmas he faced were defining the strategic intent, strategic choices and resourcing for the business as it entered its 90th year of existence as a leading manufacturer and exporter of sports goods in India.
Learning Objective:
Using the example of a growing Indian family owned SME evaluating its growth options, bring out the strategic planning process as a framework for decision making for SMEs and family owned businesses.

Intended courses: Strategic Management, entrepreneurship in family owned businesses and/or SMEs as part of an MBA curriculum or Management Development modules for working professionals.
Issues:
Disciplines:
General Management/Strategy,  International,  Entrepreneurship
Industries:
Arts, Entertainment, Sports and Recreation
Setting:
India, Medium, 2011
Intended Audience:
MBA/Postgraduate
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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