Sophia Tannis: The European Transfer
(9 pages of text)
A multinational company’s first senior female leader is assigned to the European headquarters. The assignment is a professional coup, and she is primed to meet the challenge. However, her new colleagues’ predominant view is that she is a non-European woman who represents the corporate head office. She has the opportunity to fly high or fail.
This case is suitable for use in undergraduate, MBA and EMBA courses involving organizational behaviour, leadership and careers. The specific objectives of the case are three-fold: to discuss the challenges of career and leadership transitions, gender and cultural issues in leadership, and building effective relationships and trust in charged environments.
Switzerland, Large, 2002
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