Hello Healthcare: Taking a Cooperative Business into Africa
(8 pages of text)
A retired Swiss banker has decided to bring primary healthcare to Africa by using a cooperative business model that brings together complementary firms. The model has proven successful in the United Arab Emirates, Zambia and Ghana. He now faces the decision of whether to expand into new African countries, and if so, which countries to enter, how to select partners and how to recruit country managers. The case also illustrates the challenges and misconceptions of doing business in Africa.
- Discussion of business models, start-ups and partnering.
Discussion of the challenges of international expansion, including networking, partnering and evaluating markets.
Discussion of building sustainable business models in bottom-of-the-pyramid businesses.
Understanding business operations in Africa, managing business risk, strategies to manage across cultures and partnering in African countries.
Health Care Services
Africa, Large, 2013
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