Ivey Publishing
Meagal Stelplast: Steering a New Path
Product Number:
9B13D013
Publication Date:
07/12/2013
Revised Date:
07/05/2013
Length:
12 pages (5 pages of text)
Product Type:
Case (Field)
Source:
Ivey
A family-owned business that manufactures automobile horns for the replacement market in Delhi, India is considering options to improve current operations and expand the business. The company is faced with numerous challenges: erratic demand, lack of brand, high warranty returns, lack of information, availability of skilled manpower and implementing modern methods of manufacturing. The company is also considering expanding beyond Delhi and manufacturing products for automobile manufacturers, which requires adherence to regulatory certification.
Learning Objective:
  • Allows students to perform process analysis and time and motion studies, as well as identify bottlenecks and explore possibilities for line balancing.
  • Provides an opportunity for the student to chart a road map for the future and to grapple with issues of availability of manpower and how to change workers’ attitudes towards using modern manufacturing tools, along with other motivational schemes.
  • Explores issues of product certification and process standards can also be explored.
Issues:
Disciplines:
Operations Management
Industries:
Manufacturing
Setting:
India, Small, 2012
Intended Audience:
MBA/Postgraduate
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
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