Innovative Public Health in Alberta: Scalability Challenge
(6 pages of text)
In 2011, the Alberta government launched an aggressive campaign to raise awareness about the growing rate of syphilis in the province. It launched an incredibly successful campaign that incorporated elements of social media that went viral. Though awareness was raised, the health system struggled to keep up with demand. The case deals with the challenges faced by the different areas of the health care system in receiving approval for the campaign and managing the subsequent demand.
- To highlight the challenges of managing complex health system challenges that impact an entire population.
- To highlight the challenges of rapidly scaling up new services capacity and the impact of scalability on the system.
To focus on the development of scalability strategies under conditions of budget constraints.
The case is designed for an undergraduate or graduate level course in health system innovation, strategy and leadership, public policy, marketing or social media strategy.
Health Care Services
Canada, Large, 2011
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