Ivey Publishing
Infusion's Greenfield Subsidiary in Poland (Simplified Chinese Version)
Product Number:
9B12MC076
Publication Date:
04/30/2013
Revised Date:
08/02/2012
Length:
17 pages (13 pages of text)
Product Type:
Case (Field)
Source:
Ivey
The president of Infusion Development Corporation was reviewing the progress of the new subsidiary the company had set up 15 months earlier in Krakow, Poland. The purpose of the subsidiary was to work with other Infusion offices around the world to provide innovative software development services to global clients. The investment, a big success, had grown in size from eight to forty staff in one year, and there were plans to double that by the end of the following year. The issues facing the president were threefold. Firstly, how could he work with the country manager to continue to grow the subsidiary? Attracting the right talent was vital to Infusion’s culture and business model. Initial growth in Poland was based partly on local referrals in the community of .NET professionals in Krakow. It was also based on being a new start-up with an entrepreneurial culture. The president and country manager were concerned that there were limits to these factors. Secondly, what role should Infusion Poland have in the wider company in the future? Should it become a global centre of excellence and a pivotal hub for the company’s innovative capability? If so, how? Thirdly, what kind of succession planning should be put in place for the country manager in Poland? If he moved to another post at Infusion, as expected, should the company seek a local country manager instead of transferring one from headquarters?
Learning Objective:
  • To explore the process of setting up a greenfield subsidiary in a transitioning economy in the information technology services industry.
  • To provide insight into what managers need to do when launching a new offshore venture.
  • To analyze and address organizational challenges that follow a location choice decision.
Issues:
Disciplines:
General Management/Strategy,  Entrepreneurship,  International
Industries:
Professional, Scientific, and Technical Services
Setting:
Poland, Medium, 2012
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Use With: 9B12M076 (12 pages)
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