ITC Limited's Dairy Development Initiative: Corporate Social Responsibility or Shared Value?
(10 pages of text)
In June 2012, ITC Limited, an Indian conglomerate recognized globally for its sustainability initiatives, was deliberating on how to apply its model of inclusive growth to a new initiative in dairy farming. Known for its expertise in creating innovative business models, ITC had created shared value for societies, businesses and shareholders by leveraging synergies across businesses. However, the expertise required in dairy farming was unexplored, logistical issues loomed large and a lack of clarity surrounded the dairy development’s integration with existing ITC businesses. Because of the complexities involved in diversifying and expanding to a new sector, ITC’s chairman and his leadership team wondered whether they could once again create shared value.
- To assess ITC’s framework of sustainability and examine whether it can help create shared value for a new initiative in dairy farming.
- To analyze economic and societal value and assess whether supportive clusters may be created to help in diversification and growth.
- To examine principles of corporate social stewardship and analyze whether societal investments may enhance profitability.
The case is suitable for undergraduate, graduate and postgraduate courses and for management development programs on sustainability, corporate social responsibility and corporate reputation. It may also be used as part of a strategy course to highlight the role of sustainability in planning and implementing strategy for shared value creation and economic growth.
Agriculture, Forestry, Fishing and Hunting
India, Large, 2012
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