Ivey Publishing
Godrej Consumer Products Ltd. (B)
Product Number:
9B13M058
Publication Date:
05/07/2013
Revised Date:
05/07/2013
Length:
6 pages (3 pages of text)
Product Type:
Supplement
Source:
Ivey
This is a supplement to 9B13M057.
Learning Objective:
  • To illustrate the growth dilemmas faced by companies operating in emerging markets such as India.
  • To examine the structures and systems a company should make when deciding whether to expand internally or internationally or to export its products.
Issues:
Disciplines:
General Management/Strategy,  International
Industries:
Retail Trade
Setting:
India, Large, 2012
Intended Audience:
MBA/Postgraduate
Price:
$3.15 CAD / $3.10 USD Printed Copy
$2.65 CAD / $2.62 USD Permissions
$2.65 CAD / $2.62 USD Digital Download
Associated Materials
Use With: 9B13M057 (13 pages)
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