Ivey Publishing

Product Details

StarTech.com: Globalizing Hard-to-Find Made Easy
Product Number:
9B13M053
Publication Date:
04/19/2013
Revised Date:
04/19/2013
Length:
15 pages (9 pages of text)
Product Type:
Case (Field)
Source:
Ivey
The co-founder and CEO of StarTech.com is reviewing his firm’s strategic plan, including an aggressive target of $150 million in sales in three years. To achieve this goal, the company needs to leverage its knowledge to develop a meaningful presence in Europe. The challenge is to identify the best way to go to market, given country and regional differences in how people buy computer parts. The company can capitalize on several favourable trends: the economic weakness in Europe, which prompts consumers to extend the life of their electronic equipment; the lack of a European direct competitor; and the company’s ability to self-finance the venture.
Learning Objective:
The case can be used in undergraduate, graduate or executive education classes in entrepreneurship to illustrate how a medium-sized firm can differentiate itself in the highly competitive computer accessories industry.
Issues:
Disciplines:
General Management/Strategy,  Entrepreneurship
Industries:
Manufacturing
Setting:
Canada, Medium, 2012
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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