Ivey Publishing

Product Details

Golfgamez (A): Funding a Digital Startup
Product Number:
9B13E010
Publication Date:
04/09/2013
Revised Date:
04/09/2013
Length:
5 pages (4 pages of text)
Product Type:
Case (Gen Exp)
Source:
Ivey
A budding entrepreneur wants to start a mobile software company by developing a golf scoring and playing app called Golfgamez. He has assembled some raw data related to market size, as well as start-up and development costs, but is unsure how to proceed. He must evaluate the revenue and cost estimates for this business idea and prioritize the issues he faces. He must also consider the costs and benefits of available funding options, such as debt, equity or accelerator funding; crowdfunding; government grants; or sweat equity funding. Should he quit his successful career in banking to pursue his dream, should he try to do this part time and risk failure or should he give up altogether? Golfgamex (B): Funding a Digital Startup, 9B13E011, is the supplement to this case.
Learning Objective:
  • To point out the range of capital funding options available to technology start-ups beyond traditional debt and equity funding.
  • To compare and contrast the relative pros and cons of these different options.
Issues:
Disciplines:
Management Science,  Entrepreneurship
Industries:
Arts, Entertainment, Sports and Recreation
Setting:
Canada, Small, 2013
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Supplements: 9B13E011 (4 pages)
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