A Couple of Squares: Pricing for the Future (A)
(7 pages of text)
In 2012, small upscale bakery produces artisan-quality, hand-decorated cookies, generating $1 million in annual revenue. In the (A) case, the two co-owners investigate the role of pricing in driving growth for their business and allowing them to achieve several fundamental financial goals. In the (B) case 9B13A005
, the partners explore the possibility of a website to drive direct-to-consumer sales on an e-commerce platform.
The multimedia elements of the case 7B13A004
will add to the richness of the conversation. (A higher price applies to this case due to color exhibits.)
- To teach fundamental pricing concepts, including margin, markup and the impact of cost structure on pricing.
- To demonstrate the interplay between marketing and operations, with a possible opportunity for a marketing professor and an operations professor to co-teach the case.
- To investigate the implications surrounding pricing within a small, entrepreneurial business environment.
Canada, Small, 2012
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$4.50 CAD / $4.25 USD Digital Download