Ivey Publishing
Volvo Construction Equipment: Managing a Plant Closure (A)
Product Number:
9B13M018
Publication Date:
02/14/2013
Revised Date:
02/14/2013
Length:
10 pages (5 pages of text)
Product Type:
Case (Field)
Source:
Ivey
The vice-president and general manager of the Canadian operations of a multinational vehicle manufacturer learns that the plant he supervises will be shut down in 15 months. In the months leading up to the shutdown announcement and subsequent winding down, he needs to manage the communications and followup with several stakeholder groups. The vice-president and general manager needs to balance several issues, including the need to keep production high and waste down, while preparing to lay off the workers who will be contributing to the plant’s short-term success. To be used with supplemental cases (9B13M019, 9B13M020).
Learning Objective:
  • To discuss communication in a crisis situation.
  • To understand stakeholder management.
  • To discuss corporate reputation management.
Issues:
Disciplines:
General Management/Strategy
Industries:
Manufacturing
Setting:
Canada, Large, 2009
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Supplements: 9B13M019 (8 pages) 9B13M020 (2 pages)
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