Ivey Publishing

Product Details

Intel Corp. - Bring Your Own Device
Product Number:
9B13E002
Publication Date:
02/15/2013
Revised Date:
02/15/2013
Length:
15 pages (10 pages of text)
Product Type:
Case (Field)
Source:
Ivey
Since early 2009, the information technology (IT) division of a leading manufacturer of semiconductor chips had noticed a growing trend among the company’s 80,000 employees worldwide to bring their own smartphones and storage devices to their individual workstations. Recognizing that Bring Your Own Device (BYOD) was not a passing fad but a growing phenomenon, the company decided in January 2010 to formally implement this initiative. As the company’s chief information security officer prepares for a full rollout of BYOD, he revisits the issue of ensuring security of corporate data stored on devices owned by individual employees. He also wonders how Intel should respond to the demand for e-Discovery, wherein a litigant could seek access to internal documents stored on devices not owned by the company. He also reflects on a more fundamental and strategic issue: How can Intel extract value from the BYOD initiative and turn this initiative into a new source of competitive advantage?
Learning Objective:
The case provides an opportunity for students to step into the shoes of the chief information security officer of a global enterprise, who is considering the implications of implementing BYOD. Students are required to look at the situation from three major perspectives: managing security risk, responding to e-Discovery requests from courts of law and extracting competitive advantages from the new initiative.
Issues:
Disciplines:
Information Systems,  International
Industries:
Manufacturing
Setting:
United States, Large, 2010
Intended Audience:
MBA/Postgraduate
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Translations: Simplified Chinese (14 pages)
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