Ivey Publishing

Product Details

Zhu Dandan (A): Promotions
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14 pages (12 pages of text)
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Case (Field)
The generation born in China in the 1980s has become an important force in the country’s labour market. Members of this generation were the first to grow up in a market economy with daily access to the Internet, and are considered to have different work values than past generations. Also, most were born and raised in single-child families and generally demonstrate more individualistic behaviours and less willingness to follow the norms of previous generations. This case describes the promotion story of Zhu Dandan, a member of the 1980s generation, and illustrates the different work values, behaviours and management style of her generation, as well as the challenges of managing it.
Learning Objective:
This case can be used for various purposes in courses on human resource management, organizational behaviour, personal development, leadership development and international management. Depending on the course design, the instructor may wish to emphasize one or more of the following managerial and organizational teaching themes:
  • The management and development of employees born in the 1980s.
  • The role of soft skills such as communication and interpersonal skills in the workplace.
  • The role of managing upwards and downwards for personal development and career growth.
  • The implications for foreign companies in China of managing different generations of Chinese employees.
Organizational Behaviour/Leadership,  International
Retail Trade
China, Large, 2007-2012
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$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Translations: Simplified Chinese (13 pages)
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