Ivey Publishing

Product Details

Goran Kapicic at Actavis China
Product Number:
Publication Date:
Revised Date:
14 pages (7 pages of text)
Product Type:
Case (Field)
The managing director of a multinational company turns a loss-making business into a profit-making venture by using his unique brand of leadership to change the organizational culture and develop a responsible proactive attitude in his employees. Throughout this process, many difficult personnel decisions must be made, including the decision to remove some senior employees who resist the necessary changes.

Once under the new leadership team, recruitment and talent development become essential to the future growth of the company. The managing director wonders how to manage this challenge.
Learning Objective:
This case is suitable for undergraduate or MBA classes on leadership, change management, organizational culture, human resources management, international business and cross-cultural competencies.

This case will enable the students to learn about leadership and, in particular, about leading and managing change. Substantial opportunities exist for students to learn about international and global management, specifically about doing business in China. The case also raises the importance of cross-cultural understanding and competencies and demonstrates the importance of attracting and retaining talented individuals in order to secure an organization’s growth and performance.
Organizational Behaviour/Leadership,  International
Health Care Services
China, Medium, 2012
Intended Audience:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Translations: Simplified Chinese (12 pages)
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