Ivey Publishing

Product Details

Facebook, Inc.: The Initial Public Offering (A)
Product Number:
Publication Date:
Revised Date:
20 pages (8 pages of text)
2019, 2018, 2017
Product Type:
Case (Library)
It was May 16, 2012, and the highly anticipated pricing of Facebook Inc.’s initial public offering (IPO) was underway. An analyst at CXTechnology Fund was preparing to speak to the lead underwriter about his final interest in the deal. The analyst had reviewed Facebook’s phenomenal growth, its profitable business model and the competitive landscape for the social networking industry. The IPO appeared to be oversubscribed with heavy interest from institutional and retail investors alike, but the valuation seemed expensive, even by technology standards. The analyst needed to make a decision on whether to buy shares in the IPO or not. A spreadsheet for students is available, product 7B12N031.
Learning Objective:
The case introduces both MBA and undergraduate students to advanced issues in corporate finance. Students are faced with a fast-growing, high-profile company from a new industry where the potential earnings outlook is uncertain. Students learn about the dynamics of the IPO market, the incentives of different parties (company, insiders, underwriters, new shareholders) and their potential conflicting interests. It is hard to establish a valuation for Facebook’s shares despite having a third-party fundamental valuation and market multiples from both precedent transactions and comparable companies. Through the discussion, students learn that equity valuation is both an art and a science. They also review the steps involved in a U.S. IPO.
Information, Media & Telecommunications
United States, Large, 2012
Intended Audience:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Supplements: 7B12N031 (509 KB) 9B14N003 (6 pages)
Translations: Simplified Chinese (24 pages)
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