Ivey Publishing
Location Planning at A.B. Corp. (Simplified Chinese version)
Product Number:
9B12DC08
Publication Date:
12/17/2012
Revised Date:
04/12/2012
Length:
3 pages (2 pages of text)
Product Type:
Case (Field)
Source:
Ivey
In March 2010, the management of A.B. Corp. announced its plan to select a definite location for its central warehouse. The company, a major producer of agriculture and farm equipment, had gone through three consecutive years of financial loss as a result of increasing production costs. Management had to select a central warehouse between four candidates, based on the location of five distribution centres, the loads to be transferred, and other factors such as land costs and tax.
Learning Objective:
The case objective is to understand the interrelationship between quantitative and qualitative factors in decision making. The case provides a good illustration of how a small/medium-sized organization, even with resource constraints, can utilize technological and economic analysis in various plant activities. The case also highlights problems that occur in assessing the trade-offs between various qualitative and quantitative factors. It provides a good foundation for quantitative decision making and teaches students to take a holistic view of factors such as centre of gravity and load-distance for deciding on a suitable location.
Issues:
Disciplines:
Operations Management,  General Management/Strategy,  Management Science,  International
Setting:
India, Small, 2010
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Use With: 9B12D008 (3 pages)
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