Ivey Publishing
Gregg Popovich and the San Antonio Spurs
Product Number:
9B12C054
Publication Date:
01/31/2013
Revised Date:
02/05/2013
Length:
4 pages (3 pages of text)
Product Type:
Case (Library)
Source:
Ivey
Greg Popovich, head coach of the National Basketball Association’s (NBA) San Antonio Spurs (Spurs), decides to rest his three aging star players during a highly-anticipated game against the NBA champion Miami Heat (Heat). Miami fans have paid a premium for tickets to the game. Many intend to bring their children to see the young, upstart Heat face the much older, but still highly-competitive Spurs. This is a Thursday night game, nationally-televised by the important sponsor of the NBA, TNT. Not to have the Spurs’ stars in the game is very disappointing to fans and to the NBA itself. Popovich needs to decide whether it's right to rest his players, and what to say to the fans and to the NBA.
Learning Objective:
  • To entertain a discussion of the ethical issues that inform sports leadership.
  • To allow students to explore the importance of messaging in sports leadership, especially in the complicated area of ethics.
  • To give students a chance to prepare a media statement and to conduct a media interview that requires a subtle handling of an important ethical issue.
Issues:
Disciplines:
Organizational Behaviour/Leadership
Industries:
Arts, Entertainment, Sports and Recreation
Setting:
United States, Large, 2012
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
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