Ivey Publishing

Product Details

Samsung Electronics (B): In India
Product Number:
9B06M035
Publication Date:
03/11/2008
Revised Date:
09/21/2009
Length:
18 pages (10 pages of text)
Product Type:
Supplement
Source:
Ivey
In part A of this case, Samsung's managing director had to decide whether Samsung should enter the Indian market. Now, three years later, he was ready to relinquish the position. The three years had been very successful and the managing director was promoted to vice-president of global sales and marketing of display products. One of the first decisions facing the new managing director as he takes the position is what type of products Samsung should compete with in India. One option is to compete in the low and medium segments. Another option is to take the high end segment.
Issues:
Disciplines:
Entrepreneurship,  General Management/Strategy,  International
Industries:
Manufacturing
Setting:
India, Medium, 2001
Intended Audience:
MBA/Postgraduate
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Use With: 9B06M034 (21 pages)
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