Ivey Publishing

Product Details

Samsung Electronics (A): Entering India
Product Number:
9B06M034
Publication Date:
03/11/2008
Revised Date:
09/21/2009
Length:
21 pages (12 pages of text)
Product Type:
Case (Library)
Source:
Ivey
Samsung Electronics (Samsung) managing director had presented the new management philosophy for achieving leadership in a global market. The three-part strategy would prioritize quality, globalization, and multifaceted integration, in that order. After a restructuring effort, Samsung had emerged as a leader in the global electronics industry. Now, considering the new management philosophy and several other factors, the managing director faced the decision of whether Samsung should enter the Indian market.
Issues:
Disciplines:
Entrepreneurship,  General Management/Strategy,  International
Industries:
Manufacturing
Setting:
India, Medium, 1990
Intended Audience:
MBA/Postgraduate
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Supplements: 9B06M035 (18 pages)
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