Ivey Publishing
AIB Nagoya Conference 2011: After the March 11 Earthquake and Tsunami
Product Number:
Publication Date:
Revised Date:
03/25/2013 (Data)
19 pages (10 pages of text)
Product Type:
Case (Field)
On April 13, 2011, slightly more than three months before an annual conference of the Academy of International Business (AIB) was to be held in Nagoya, the program chair of the conference had to decide whether to go ahead with the conference as planned after a massive earthquake struck Japan on March 11, triggering a horrendous tsunami and subsequent radiation leak after damaging a nuclear plant. Each challenge posed a threat to the successful operation of the conference, and the interaction among them, combined with the element of time, rendered the program chair's decision-making process increasingly complex.
Learning Objective:
  • To expose students to an international event setting in the context of a crisis.
  • To explore the decision-making process at different points in time as a crisis evolves.
  • To develop core decision-making values with respect to different priorities, including cultural sensitivity.
  • To demonstrate the importance/risk of information management in the context of a crisis in which key stakeholders have different attitudes toward risks and different perceptions of uncertainty.
General Management/Strategy,  International
Professional, Scientific, and Technical Services
Japan, Large, 2011
Intended Audience:
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$3.75 CAD / $3.75 USD Digital Download
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