Ivey Publishing
Foundation for International Development Assistance/Productive Cooperatives Haiti: Increasing Organizational Capacity
Product Number:
9B12A037
Publication Date:
07/16/2013
Revised Date:
07/15/2013
Length:
17 pages (14 pages of text)
Product Type:
Case (Field)
Source:
Ivey
AWARD WINNING CASE - Best Case Award, 2013 Administrative Sciences Association of Canada (ASAC) Conference. Since the 2010 earthquake, the executive director of the Foundation for International Development Assistance (FIDA) had been managing exploding demand for economic development from Haitians, the international development community and from individual Canadians. While there was a lot of money available for earthquake relief and micro-finance, far less was available for sustainable long-term economic development. FIDA needed an additional $2 million over the next three years to support projects that had been approved by both FIDA and its Haitian partner, productive cooperatives Haiti (pcH). FIDA needed to find investors who understood and supported the unique vision, principles and methods of FIDA/pcH.
Learning Objective:
  • Describe the relationship between vision/mission and marketing strategy.
  • Describe customer behaviour and relationships, customer segmentation and targets as well as channels.
  • Analyze a marketing strategy, including branding, positioning, targets and marketing mix.
  • Analyze competitive strengths and weaknesses.
  • Discuss the benefits and limitations of personal selling and mass marketing.
  • Develop a marketing strategy and message.
    Issues:
    Disciplines:
    Marketing,  International
    Industries:
    Social Advocacy Organizations
    Setting:
    Canada; Haiti, Small, 2012
    Intended Audience:
    Undergraduate/MBA
    Price:
    $4.25 CAD / $4.25 USD Printed Copy
    $3.75 CAD / $3.75 USD Permissions
    $3.75 CAD / $3.75 USD Digital Download
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