Pixar Versus DreamWorks: Animating Creative Strategies
(9 pages of text)
The CEO of the Indian animation studio Tulsi Studios Ltd. is considering approaching either Pixar or DreamWorks Animation to partner on future animation projects. The case provides a perspective on the film industry to indicate how it is rapidly changing and expanding globally, and outlines the history and past successes of the studios. The CEO must decide which potential partner to approach.
- To learn how technological change has affected the industry and how competition happens in it.
- To understand the strategic approaches of Pixar (low quantity, low variance in quality) and DreamWorks Animation (higher quantity, higher variance in quality).
- To analyze the competitive and uncertain film industry and consider the market for animated movies.
Arts, Entertainment, Sports and Recreation
United States; India, Large, 2012
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