Ivey Publishing

Product Details

Pixar Versus DreamWorks: Animating Creative Strategies
Product Number:
9B12A027
Publication Date:
06/25/2012
Revised Date:
06/25/2012
Length:
11 pages (9 pages of text)
Product Type:
Case (Library)
Source:
Ivey
The CEO of the Indian animation studio Tulsi Studios Ltd. is considering approaching either Pixar or DreamWorks Animation to partner on future animation projects. The case provides a perspective on the film industry to indicate how it is rapidly changing and expanding globally, and outlines the history and past successes of the studios. The CEO must decide which potential partner to approach.
Learning Objective:
  • To learn how technological change has affected the industry and how competition happens in it.
  • To understand the strategic approaches of Pixar (low quantity, low variance in quality) and DreamWorks Animation (higher quantity, higher variance in quality).
  • To analyze the competitive and uncertain film industry and consider the market for animated movies.
Issues:
Disciplines:
Marketing,  International
Industries:
Arts, Entertainment, Sports and Recreation
Setting:
United States; India, Large, 2012
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Translations: Simplified Chinese (12 pages)
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