Swimming in the Virtual Community Pool With PlentyofFish
(9 pages of text)
PlentyofFish.com is the world's most profitable website on a per capita basis, the 96th most popular website in terms of page views, and the most popular online dating site in existence. Remarkably, it is managed by its owner and founder and only one other employee. It is a free dating site that generates $10 million in ad revenues per year, and a profit to the owner in excess of $9 million. The case describes PlentyofFish.com's stellar growth in the face of stringent competition, and asks students to consider whether it is sustainable. A number of possible alternatives are offered for analysis.
Arts, Entertainment, Sports and Recreation
Canada, Small, 2008
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