Ivey Publishing
Swimming in the Virtual Community Pool With PlentyofFish
Product Number:
9B08M015
Publication Date:
03/06/2008
Revised Date:
11/17/2014
Length:
9 pages (9 pages of text)
Product Type:
Case (Field)
Source:
Ivey
PlentyofFish.com is the world's most profitable website on a per capita basis, the 96th most popular website in terms of page views, and the most popular online dating site in existence. Remarkably, it is managed by its owner and founder and only one other employee. It is a free dating site that generates $10 million in ad revenues per year, and a profit to the owner in excess of $9 million. The case describes PlentyofFish.com's stellar growth in the face of stringent competition, and asks students to consider whether it is sustainable. A number of possible alternatives are offered for analysis.
Issues:
Disciplines:
Entrepreneurship,  General Management/Strategy
Industries:
Arts, Entertainment, Sports and Recreation
Setting:
Canada, Small, 2008
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
You Might Also Like...

Save In: