Ivey Publishing
Sher-Wood Hockey Sticks: Global Sourcing (Simplified Chinese version)
Product Number:
9B12MC03
Publication Date:
05/29/2012
Revised Date:
02/13/2012
Length:
9 pages (7 pages of text)
Product Type:
Case (Field)
Source:
Ivey
In early 2011, the senior executives of the venerable Canadian hockey stick manufacturer Sher-Wood Hockey were considering whether to move the remainder of the company’s high-end composite hockey and goalie stick production to its suppliers in China. Sher-Wood had been losing market share as retail prices continued to fall. Would outsourcing the production of the iconic, Canadian-made hockey sticks to China help Sher-Wood to boost demand significantly? Was there any other choice?
Learning Objective:
This case can be used in advanced undergraduate or MBA courses in international business or strategic management. It presents opportunities to review the key drivers, decision process, and potential impact of global sourcing. The case considers the motivations to outsource manufacturing both within and outside national borders. Various alternatives are considered, as is the possibility of eventual re-shoring of production back from emerging markets.
Issues:
Disciplines:
Entrepreneurship,  General Management/Strategy,  International
Industries:
Manufacturing
Setting:
Canada, Small, 2011
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Use With: 9B12M003 (11 pages)
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