Ivey Publishing
Reverse Innovation and the Emerging-market Growth Imperative
Product Number:
9B12TB09
Publication Date:
04/01/2012
Length:
7 pages
Product Type:
Article
Source:
Ivey Business Journal
Many established global companies discount the need to innovate when competing in emerging markets. After all, innovation is expensive and risky. So, how can it make sense to spend heavily on an innovation for a market in which customers have so little money? Readers will find out just why it does make a lot of sense. The article discusses five gaps separating the needs of consumers in developed and developing countries, including performance, infrastructure, sustainability, regulatory, and preference gaps.
Issues:
Disciplines:
General Management/Strategy
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download

Save In: