Ivey Publishing
SinYi Corporation Expansion Strategy in China
Product Number:
9B12N006
Publication Date:
05/09/2012
Revised Date:
05/09/2012
Length:
10 pages (5 pages of text)
Product Type:
Case (Library)
Source:
CNCCU/Ivey
The president of SinYi Group was contemplating various ways of growing his highly successful Taiwanese real estate company in the mainland China market. SinYi had initially opened up company-operated branches and in 1999, in an effort to expand more quickly, he had obtained a Coldwell Banker master franchise under a joint SinYi/Coldwell brand. But SinYi’s growth in company-operated and franchised branches in China was still slow. He was considering whether he should establish a new company to run the franchise business exclusively using the Coldwell brand and reserve the SinYi brand for company-owned branches. This new approach would require a revision to the agreement with Coldwell Banker, which the president would need to evaluate.
Learning Objective:
This case will teach students how to use discounted cash flow to evaluate an investment strategy, how to compute the cost of capital for a foreign investment, the challenges of balancing shareholder value with social benefits, and how to assess alternative entry strategies.
Issues:
Disciplines:
Finance,  International
Industries:
Real Estate and Rental and Leasing
Setting:
China; Taiwan, Medium, 2008
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Translations: Simplified Chinese (10 pages)
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