(8 pages of text)
In 2011, HCLT ERS, a division of HCL Technologies, a global IT services corporation headquartered in New Delhi, India, had to devise next year’s plan for the Engineering Out Of The Box (EOOTB) business concept that it had initiated in 2009. EOOTB had facilitated the division’s ability to create “16 productized solutions” and to engage customers in new revenue services. The productized solutions were heavily reliant upon IT platform-based solutions and services. The executive vice president of HCLT ERS and the EOOTB team must consider new markets to enter, new types of work in existing markets, and delivery ecosystems involving partners, collaborators, and third-party providers.
This case familiarizes students with HCLT ERS, a firm in the engineering and R&D services industry that adopted a multi-disciplinary approach in offering hardware, software, and solutions in thermal, mechanical, compliance, and test engineering, as well as other services. The case illustrates:
- How the ERS division built on EOOTB's competitive advantage and the productized solutions to scale up.
- Potential new markets and user experiences that EOOTB could provide.
- Possible new thought leadership positioning towards customers.
- The delivery ecosystems that would be necessary and how the team should execute them.
Professional, Scientific, and Technical Services
India, Large, 2011
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