Ivey Publishing
DHL Supply Chain
Product Number:
9B12E003
Publication Date:
04/19/2012
Revised Date:
04/24/2015
Length:
3 pages (2 pages of text)
Product Type:
Case (Field)
Source:
Ivey/NUS
The degradation of the environment has led many governments and customers to pressure businesses to make their operations more environmentally friendly. The case illustrates an effective example of corporate social responsibility. Specifically, it demonstrates how a small increase in a supply chain budget can drastically reduce carbon dioxide emissions in the transportation of LCD TVs from their manufacturing bases to a distribution centre.
Learning Objective:
This case highlights optimization concepts with the objective of minimizing carbon dioxide emissions. Students get to design (or complete) an Excel template using the SOLVER optimization tool. Students will determine which original design manufacturers will manufacture the TVs and what transportation methods will be used to ship them to the distribution centre. The project lies within the capabilities of undergraduates and MBA students taking analytics courses.
Issues:
Disciplines:
Management Science,  Operations Management,  International
Industries:
Transportation and Warehousing
Setting:
China, Large, 2011
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Supplements: 7B12E003 (58 KB)
Translations: Traditional Chinese (17 pages) , Simplified Chinese (3 pages)
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