Ivey Publishing
Lan-Ray Global Payment Services
Product Number:
9B12N003
Publication Date:
04/20/2012
Revised Date:
04/20/2012
Length:
7 pages (5 pages of text)
Product Type:
Case (Field)
Source:
Ivey/NUS
The Singaporean software company Lan-Ray attempted to enter the prepaid cash card (PCC) business in China. Equity funds were sourced to acquire Protection Communications Network (PCN), a payment intermediary in Quanzhou, China, with a vast payment network that could be instrumental to the success of the PCC business. However, PCN would need to demonstrate profitability before it could obtain the licence to run the PCC business.

Together, Lan-Ray and PCN ventured into the mobile phone campus e-card business, which was initially thought to be able to help PCN achieve profitability in the short run. However, the campus e-card business did not prove to be as profitable as expected. At the same time, the acquisition of PCN by Lan-Ray was problematic, as PCN was unwilling to transfer shares to Lan-Ray. How could Lan-Ray’s CEO finish the acquisition of PCN and make the campus e-card business profitable?
Learning Objective:
The main objective of this case is to illustrate the realistic challenges faced by a small business entering into a foreign market. These include:
  • Not all mergers and acquisitions are high-profile, glamorous, and large-scale. Acquisitions are common even among small and medium enterprises (SMEs), and such acquisitions have unique challenges of their own.
  • The issue of inadequate leadership.
  • The problem of over-optimism in a business venture.
Issues:
Disciplines:
General Management/Strategy,  Entrepreneurship,  International,  Finance
Industries:
Information, Media & Telecommunications
Setting:
China, Small, 2011
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Translations: Simplified Chinese (6 pages)
You Might Also Like...

Save In: