Ivey Publishing
Value Chain Development: Care Kenya’s Challenge to Make Markets Work for the Poor (A)
Product Number:
9B12M033
Publication Date:
04/17/2012
Revised Date:
04/17/2012
Length:
9 pages (6 pages of text)
Product Type:
Case (Field)
Source:
Ivey
This case examines how CARE, a non-profit international development organization, begins to pursue a market-based approach to meeting its poverty-reduction mission. Specifically, a CARE project manager explores how previous work with low-income livestock herders in drought-prone eastern Kenya might offer an opportunity to work with value chain actors to improve access to markets and increase farmers’ incomes.

With the Kenyan livestock project as the pilot for this new approach, Case (A)’s main decision point concerns a strategic choice on what role CARE should play in the value chain to support low-income pastoralists. Options include 1) becoming directly involved in value chain transactions, buying and selling livestock, and providing inputs to farmers or 2) acting as a value chain facilitator to provide the information and incentives to existing actors to make the value chain more efficient and inclusive for low-income producers. This strategic decision is part of a larger proposal that students are tasked to create for CARE’s market-based livestock project.
Learning Objective:
  • Value chain conceptualization.
  • Value chain mapping.
  • Understanding value chain roles.
  • Understanding the movement in the international development community toward more market-based approaches.
  • To provide an example of learning from failure and changing course based on difficult experience.
Issues:
Disciplines:
International,  Entrepreneurship,  General Management/Strategy
Industries:
Agriculture, Forestry, Fishing and Hunting
Setting:
Kenya, Small, 2005-2009
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Supplements: 9B12M034 (5 pages)
Translations: Simplified Chinese (9 pages)
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