Unimicron Technology Corporation (Simplified Chinese version)
(10 pages of text)
The president of Unimicron must evaluate the degree to which the company's information systems support its business strategy. The case provides an extensive review of the company's history, its strategy and its key competitive and organizational moves. The case reviews the way in which information systems are used in the company, and challenges students to assess the degree of fit between strategy, organization and technology.
The aim of the case is to show how tight synergy among strategic choices, organizational structuring and people management, and the development of IT systems can lead to high performance. The case demonstrates that IT decisions are business decisions, not just technical decisions that can be left to the IT specialists.
Taiwan, Large, 2009
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