Ivey Publishing
Unimicron Technology Corporation (Simplified Chinese version)
Product Number:
9B10EC03
Publication Date:
03/05/2012
Length:
17 pages (10 pages of text)
Product Type:
Case (Field)
Source:
CNCCU/Ivey
The president of Unimicron must evaluate the degree to which the company's information systems support its business strategy. The case provides an extensive review of the company's history, its strategy and its key competitive and organizational moves. The case reviews the way in which information systems are used in the company, and challenges students to assess the degree of fit between strategy, organization and technology.
Learning Objective:
The aim of the case is to show how tight synergy among strategic choices, organizational structuring and people management, and the development of IT systems can lead to high performance. The case demonstrates that IT decisions are business decisions, not just technical decisions that can be left to the IT specialists.
Issues:
Disciplines:
International,  Management Science,  Information Systems
Industries:
Manufacturing
Setting:
Taiwan, Large, 2009
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Use With: 9B10E003 (18 pages)
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