Ivey Publishing
Apple A
Product Number:
9B12M027
Publication Date:
03/05/2012
Revised Date:
01/24/2017
Length:
11 pages (9 pages of text)
Product Type:
Case (Library)
Source:
Ivey
The Apple A and B cases provide two different perspectives on the evolution of the computer and electronics firm Apple and are designed to evoke debate about models of strategy, organization, and leadership. The A case presents the story of Apple from a hindsight rational analytic perspective in which students are able to apply a variety of models about strategy, organization, leadership, and innovation. The B case presents a more nuanced, critical account of Apple’s development, attributing some of its success to happenstance and good fortune, and also raises questions about Jobs’s leadership.
Learning Objective:
The contrasting stories of the two cases are designed to elicit thoughtful debate in the service of considering the implications for the fact/fiction of the information we receive, our capacity to make sense of that information, and how we can apply that understanding to how we manage and lead. This case series lends itself to a group exercise in which teams compare and contrasts the two cases, draw key insights, and draw implications for students’ own development and careers.
Issues:
Disciplines:
Entrepreneurship,  International,  Organizational Behaviour/Leadership,  General Management/Strategy
Industries:
Information, Media & Telecommunications
Setting:
United States, Large, 2011
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Supplements: 9B12M028 (13 pages)
Translations: Simplified Chinese (14 pages) , Spanish (12 pages)
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