Ivey Publishing
Canadian Solar (Simplified Chinese version)
Product Number:
9B10MC19
Publication Date:
02/24/2012
Revised Date:
09/21/2011
Length:
16 pages (11 pages of text)
Product Type:
Case (Field)
Source:
Ivey
In late September 2009, the CEO of the Nasdaq-traded solar cell and module manufacturer, Canadian Solar, was at an inflection point in the formation of its international strategy. The company had experienced dynamic growth during the past five years buoyed largely by aggressive incentive schemes to install solar photovoltaic (PV) technology in Germany and Spain. The credit crunch, coupled with changes in government incentive programs, caused a major decline in the demand for solar PV technology and analysts were predicting that full year 2009 sales would decline. Furthermore, competition in the industry was fierce with diverse players ranging from Japanese electronic giants to low-cost Chinese producers. Canadian Solar had decided to focus on 10 major markets in the next two to three years where strong renewable policies existed. Students are challenged with deciding if any changes to the company's global strategy are necessary.
Issues:
Disciplines:
General Management/Strategy,  International,  Entrepreneurship
Industries:
Manufacturing
Setting:
Canada;China, Medium, 2009
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Use With: 9B10M019 (18 pages)
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