Ivey Publishing
Mattel and the Toy Recalls (B) (Simplified Chinese version)
Product Number:
Publication Date:
10 pages (4 pages of text)
Product Type:
Case (Library)
This case, which outlines the product recall, is a supplement to Mattel and the Toy Recalls (A).
Learning Objective:
This case can be used to discuss:
  • The complexity of multinational operations, particularly the issues of (i) coordination and control, (ii) oversights in global supply chains, and (iii) knowledge management and organizational learning.
  • The recall strategy and the various decisions involved in a recall situation.
  • Strategic decision making.
  • The stakeholders of a multinational corporation.
  • The values and ethics a multinational corporation should follow.
The cases are appropriate for use in a number of undergraduate and graduate courses. They can be taught from a cross-enterprise perspective or from functional orientations, including:
  • International management, to illustrate the complexities involved in managing global operations and the challenges of managing multiple stakeholders spread around the world.
  • Strategic management, to illustrate strategic decision making by discussing the effects of decisions and techniques to handle them.
  • Marketing and operations management, to illustrate issues surrounding product recalls and their effective management.
  • Communications management, to illustrate the importance of communication in crisis situations.
General Management/Strategy,  International,  Marketing,  Operations Management
United States; China, Large, 2007
Intended Audience:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Use With: 9B08MC10 (14 pages)
Translations: English (9 pages)
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