Making Waves London
(10 pages of text)
After spending two years as the vice president internal for Making Waves London (MWL), Brianna Murphy was ready to assume her elected position of president for the 2011-2012 year. MWL had a mandate to provide affordable and accessible swimming instruction to children with special needs. Her time spent as vice president had convinced her that changes were needed — MWL had grown in recent years and faced a multitude of service issues, from capacity to quality. Largest among these were difficulty in attracting qualified instructors; higher than expected enrolment resulting in waiting lists; lack of pool capacity; and funding problems. Murphy wanted to ensure that MWL was the best adaptive aquatic program possible, but was unsure how to address and prioritize the issues.
This case was written for a course or section on service management. It could also be used in a course on managing not-for-profit enterprises, particularly as it pertains to motivating volunteers or as an exercise in ranking issues for importance or urgency.
Social Advocacy Organizations
Canada, Small, 2011
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