Ivey Publishing
Making Waves London
Product Number:
9B12D001
Publication Date:
01/30/2012
Revised Date:
01/26/2012
Length:
14 pages (10 pages of text)
Product Type:
Case (Field)
Source:
Ivey
After spending two years as the vice president internal for Making Waves London (MWL), Brianna Murphy was ready to assume her elected position of president for the 2011-2012 year. MWL had a mandate to provide affordable and accessible swimming instruction to children with special needs. Her time spent as vice president had convinced her that changes were needed — MWL had grown in recent years and faced a multitude of service issues, from capacity to quality. Largest among these were difficulty in attracting qualified instructors; higher than expected enrolment resulting in waiting lists; lack of pool capacity; and funding problems. Murphy wanted to ensure that MWL was the best adaptive aquatic program possible, but was unsure how to address and prioritize the issues.
Learning Objective:
This case was written for a course or section on service management. It could also be used in a course on managing not-for-profit enterprises, particularly as it pertains to motivating volunteers or as an exercise in ranking issues for importance or urgency.
Issues:
Disciplines:
Operations Management,  Organizational Behaviour/Leadership
Industries:
Social Advocacy Organizations
Setting:
Canada, Small, 2011
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
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